Whether you’re just starting out or your business is established it’s important to invest some time into planning your business focus and actions. Business people often prioritise writing a business plan, but for success a marketing plan should also be a priority. Business tutor Anna Campbell gives you a step by step guide to help […]

Happy Bank Holiday weekend! Hooray! And the best news is that it’s not too late to join Jessica Rose for her FREE 3-part video series – ‘Start a Jewellery Business’!!! What better way to spend the long weekend than joining Jessica to learn all about building the business and future of your dreams. Doing something that you love for […]

Marketing your jewellery business is key to your success. However, marketing is not just about telling new customers who you are – there are a number of different groups of customers and potential customers out there that you need to communicate with. LJS business tutor Anna Campbell explains why and how The marketing funnel is […]

  Silversmith Karen Young has been working hard to build up her jewellery business Karen Young Handmade Jewellery and her use of social media caught the eye of the LJS team. We talked to her about how she uses social media to promote her business and products Which social media do you use? (e.g. instagram, […]

We all know that it’s not enough to have our products for sale online, we have to actively promote them. But how do we do this without spending a fortune? Jewellery business tutor Anna Campbell proposes five ways to promote your business without spending money on advertising Using social media effectively   Social media is […]

Following on from our introductory look at Instagram as a great social media option for jewellery makers we have put together some tips for ensuring your account looks as good as possible.   Having fabulous pictures of your work is important whatever ways you use to share your work and sell your pieces, so it […]

During our last Business Bootcamp week, there was an interesting discussion about business cards. It grew out of a session about elevator pitches and how if you do get the opportunity to pitch to someone in the lift, at an event or anywhere else, it is important to be able to hand over a business […]

London Jewellery School tutor and jewellery designer Anna Campbell reveals how social media can help you know more about what your customers think and get them to help you make decisions. As a designer/maker I can feel a little isolated. I’m sure there are times when you feel the same. Often I am working alone […]

In the first of an occasional series, LJS founder Jessica Rose offers advice on aspects of running your own jewellery. Selling your jewellery online is an excellent way of extending your customer base and reaching people who you may never be able to in a craft fair or by selling through a physical shop. It […]